Topics: Industry News
Getting a good conversion rate on a new product can be rough sometimes.
Your team spends hours crafting the perfect video or page. Everyone on the team is in love with it. Then you release it to the market only to have your heartbroken.
You're so in love with it, that you think it must be a mistake, so you try a different ad network.
If you think following Facebook TOS or Facebook ad guidelines will keep you from getting your account shut down, you'll soon learn that is not the case.
What do I mean?
And how can that be fair?
FAIRNESS... First of all, the thought of Facebook being fair needs to be just dropped.
They are a public corporation and that means it's their job to please their shareholders - not you. This isn't mean or bad, they are a BUSINESS (not your budRead More
Numbers tell stories...
Let's pretend you have a FB campaign with 4% CTR and $0.11 CPC.
1,890 clicks with 67 opt-ins and 2 sales.
This scenario has a high likelihood of being unprofitable. The owner would likely be deflated that so many clicks got so few sales.
Most would consider this campaign a flop.Read More
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Topics: Optimization, online marketing, interactive VSL, internet marketing, online marketing tactics, interactive video sales letter, video sales letter, Industry News, Podcast, VSL, future of online sales, Videos