Topics: Industry News
Getting a good conversion rate on a new product can be rough sometimes.
Your team spends hours crafting the perfect video or page. Everyone on the team is in love with it. Then you release it to the market only to have your heartbroken.
You're so in love with it, that you think it must be a mistake, so you try a different ad network.
If you think following Facebook TOS or Facebook ad guidelines will keep you from getting your account shut down, you'll soon learn that is not the case.
What do I mean?
And how can that be fair?
FAIRNESS... First of all, the thought of Facebook being fair needs to be just dropped.
They are a public corporation and that means it's their job to please their shareholders - not you. This isn't mean or bad, they are a BUSINESS (not your budRead More
Numbers tell stories...
Let's pretend you have a FB campaign with 4% CTR and $0.11 CPC.
1,890 clicks with 67 opt-ins and 2 sales.
This scenario has a high likelihood of being unprofitable. The owner would likely be deflated that so many clicks got so few sales.
Most would consider this campaign a flop.Read More
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.
Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.
Need some inspiration? Check out these "How-To" examples from the HubSpot blog:
- How to Write a Blog Post: A Simple Formula to Follow
- How to Do Keyword Research: A Beginner's Guide
- How to Write an Effective Meta Description (Yes, They Still Matter)
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