If you saw him step out of his privately owned Jet, you'd never know that he got his start with just $150 left to his name.
Read MoreHow Johnny Mathis Jr., Founder of Livemercial, Turned $150 Into Millions
Posted by Justin Brooke on 9/29/14 2:26 AM
Topics: Industry News
Getting a good conversion rate on a new product can be rough sometimes.
Your team spends hours crafting the perfect video or page. Everyone on the team is in love with it. Then you release it to the market only to have your heartbroken.
You're so in love with it, that you think it must be a mistake, so you try a different ad network.
...Still nothing.
Topics: micro conversions, Best of IMScalable, justin cutroni, avinash kaushik, macro conversions, conversion rate optimization
If you think following Facebook TOS or Facebook ad guidelines will keep you from getting your account shut down, you'll soon learn that is not the case.
What do I mean?
And how can that be fair?
FAIRNESS... First of all, the thought of Facebook being fair needs to be just dropped.
They are a public corporation and that means it's their job to please their shareholders - not you. This isn't mean or bad, they are a BUSINESS (not your bud
Read MoreThe Secret Story Your Metrics Are Trying So Hard To Tell You
Posted by Justin Brooke on 5/6/14 11:48 AM
Numbers tell stories...
Let's pretend you have a FB campaign with 4% CTR and $0.11 CPC.
1,890 clicks with 67 opt-ins and 2 sales.
This scenario has a high likelihood of being unprofitable. The owner would likely be deflated that so many clicks got so few sales.
Most would consider this campaign a flop.
Read MoreTopics: CTR, FB ads campaign, Best of IMScalable, Paid Traffic, facebook ads, Metrics, Midas Network
INTRODUCTION:
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.
Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.
Need some inspiration? Check out these "How-To" examples from the HubSpot blog:
- How to Write a Blog Post: A Simple Formula to Follow
- How to Do Keyword Research: A Beginner's Guide
- How to Write an Effective Meta Description (Yes, They Still Matter)
Topics: advertising, online advertising, lead gen page, pre-sell page, killer pre-sell page, disguised advertising, NLP trick, native advertising, Swipe File, Podcast, sales page, salespage
Topics: how to outsource, systems, what to outsource, Business Systems, get work done, how to be productive, outsourcing tips, outsourcing, Swipe File, project management, tips on outsourcing, outsource, outsourcing 101
Topics: GIF headline, typer.js, animated headline, Swipe File, animating headline, Podcast, boost conversion with animated headline, increase conversions
Topics: kinetic typography for VSL, VSL makeover, video sales letter make over, kinetic typography, optimizing VSLs, Swipe File, video sales letters, Podcast
Topics: facebook, sales pages, Optimization, online marketing, Facebook website custom audiences, FB website custom audiences, FB, facebook marketing, Industry News, Podcast, optimizing sales pages

