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How Johnny Mathis Jr., Founder of Livemercial, Turned $150 Into Millions

Posted by Justin Brooke on 9/29/14 2:26 AM

If you saw him step out of his privately owned Jet, you'd never know that he got his start with just $150 left to his name.

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Topics: Industry News

How To Use Micro Conversions To Improve Limp Sales

Posted by Justin Brooke on 8/16/14 12:29 PM

Getting a good conversion rate on a new product can be rough sometimes.

Your team spends hours crafting the perfect video or page. Everyone on the team is in love with it. Then you release it to the market only to have your heartbroken.

You're so in love with it, that you think it must be a mistake, so you try a different ad network.

...Still nothing.

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Topics: micro conversions, Best of IMScalable, justin cutroni, avinash kaushik, macro conversions, conversion rate optimization

Hidden Rules To Avoid Facebook Ad Account Terminations

Posted by Justin Brooke on 6/6/14 7:02 AM

If you think following Facebook TOS or Facebook ad guidelines will keep you from getting your account shut down, you'll soon learn that is not the case.

What do I mean?

And how can that be fair?

FAIRNESS... First of all, the thought of Facebook being fair needs to be just dropped.

They are a public corporation and that means it's their job to please their shareholders - not you. This isn't mean or bad, they are a BUSINESS (not your bud

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The Secret Story Your Metrics Are Trying So Hard To Tell You

Posted by Justin Brooke on 5/6/14 11:48 AM

Numbers tell stories...

Let's pretend you have a FB campaign with 4% CTR and $0.11 CPC.

1,890 clicks with 67 opt-ins and 2 sales.

This scenario has a high likelihood of being unprofitable. The owner would likely be deflated that so many clicks got so few sales.

Most would consider this campaign a flop.

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Topics: CTR, FB ads campaign, Best of IMScalable, Paid Traffic, facebook ads, Metrics, Midas Network

How To Write a Killer Pre-sell Page For Native Advertising

Posted by Shirly on 2/19/14 5:00 AM

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Topics: advertising, online advertising, lead gen page, pre-sell page, killer pre-sell page, disguised advertising, NLP trick, native advertising, Swipe File, Podcast, sales page, salespage

2 Outsourcing Tips For The First-Timer

Posted by Shirly on 2/18/14 5:00 AM

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Topics: how to outsource, systems, what to outsource, Business Systems, get work done, how to be productive, outsourcing tips, outsourcing, Swipe File, project management, tips on outsourcing, outsource, outsourcing 101

You Should Test Animated Headlines On Your Sales Page

Posted by Shirly on 2/17/14 5:00 AM

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Topics: GIF headline, typer.js, animated headline, Swipe File, animating headline, Podcast, boost conversion with animated headline, increase conversions

How To Give Your VSL a Makeover With Kinetic Typography

Posted by Shirly on 2/7/14 5:00 AM

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Topics: kinetic typography for VSL, VSL makeover, video sales letter make over, kinetic typography, optimizing VSLs, Swipe File, video sales letters, Podcast

3 Smart Ways To Use Facebook's New Website Custom Audiences

Posted by Shirly on 2/6/14 5:00 AM

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Topics: facebook, sales pages, Optimization, online marketing, Facebook website custom audiences, FB website custom audiences, FB, facebook marketing, Industry News, Podcast, optimizing sales pages

Are Interactive Sales Videos The Webinar Killer?

Posted by Shirly on 2/3/14 5:00 AM

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Topics: Optimization, online marketing, interactive VSL, internet marketing, online marketing tactics, interactive video sales letter, video sales letter, Industry News, Podcast, VSL, future of online sales, Videos